Using mobile device for learning: from students perspective

This study aims to examine students' acceptance of mobile technology usage for learning. A questionnaire designed with five open-ended questions was distributed to 20 students from the Faculty of Industrial Art and Design Technology of Unisel (Universiti Industri Selangor), Malaysia. Results construes that students were not keen on m-learning (mobile learning), as they did not rely greatly on the mobile phone in assessing their learning materials such as lectures and lab sessions. They were more familiar with studio-based and face-to-face learning approach instead of m-learning and were not receptive to this new idea of learning using mobile technology, even though they always used the mobile device features. The limitations in the mobile device feature, costs and its usability become the prominent factors that hinder the students from fully accomplishing their m-learning exercises. They were willing to explore the idea of using mobile technology for learning, especially in a studio-based setting. They did not see any improvement of knowledge from the perspective of the learning process know-how to the show-how on mobile technology usage for learning. They could not relate to any learning connection between mobile technology and studio-based learning, even though in the first part of the case study, the results have shown positive attitude and acceptance on the study made on a sample lesson of form, space and gestalt theory in the graphic design subject. Students also obtained analogous experiences on small size keypads, screen resolutions, and navigation which could be the major problematic factors to them and thus, affected their m-learning process as it was unfriendly to use and the device was prone to damage. They have yet to accept that the concept of mobility in learning is applicable to the learning process, apart from utilising a mobile device for casual usage. However, this limitation does not restrict the students from exploring this new learning environment in the future, since they were willing to increase their learning exposure using mobile device. (Contains 2 figures.

Examining users’ trust in the travel information provided in social networking services (SNS)

Research into the effect of users’ trust in social media for travel consumption remains unaddressed within tourism literature. Hence, the principal goal of this research is to examine factors influencing users’ trust in travel information provided in social networking services (SNS). Multiple regression analysis was the chosen method of data analysis to assess the hypothesized relationships. The findings revealed that users’ trust in travel information provided by SNS is heavily linked with perceived values. Users are heavily reliant on SNS as they consider SNS as reliable avenues to obtain recent travel information at anytime and anywhere to aid their decision making. At the same time, they are still concerned that their personal detailss are being misused by others without their consent. The quantitative results delivered instrumental understanding to the tourism-related organizations regarding the significant factors affecting users’ trust in travel information provided by SNS. It is vital for them to strongly uphold users’ trust the travel information by outlining effective marketing strategies and persuasive advertising campaigns regarding the companies’ travel products and services via the SNS which could trigger travel consumption and destination visit intentions and behaviours. Suggestion for future research is also presented

Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention

This research aims to assess the correlations between awareness of green marketing, corporate social responsibility (CSR), product image, corporate reputation and consumer purchase intentions toward green products. A self-administered questionnaire was utilized for data collection among a set of 250 respondents located at the Federal Territory of Labuan, Malaysia, who had purchased green products over the last six months. Pearson correlation values revealed that awareness of green marketing, corporate social responsibility, product image, and corporate reputation are significantly associated with consumer purchase intentions of green products. Indeed, CSR has the strongest linkage with significant positive correlation coefficients for consumer purchase intentions of green products, followed by product image and awareness of green marketing, respectively. Furthermore, consumer purchase intentions of green products are minimally associated with corporate reputation. Directions for further work are also presented

Effects of perceived information quality, perceived system quality, and perceived flow on mobile Social Networking Sites (SNS) users' trust

This chapter examines the effects of perceived information quality, perceived system quality, and perceived flow on mobile Social Networking Sites (SNS) users' trust. Pearson correlations via SPSS 21.0 computer program was used for data analysis as it has the ability to ensure the consistency of the model with the data, to provide information necessary to scrutinize the study hypotheses, and to estimate associations among constructs. Each correlation coefficient was assessed as significant at the 0.01 level, and the overall model was determined to fit the data well as multicollinearity was absent. In terms of the associations with perceived user trust, perceived flow had highest significant positive correlation coefficients, followed by perceived information quality and perceived system quality. Next, further investigation of the study encountered that perceived flow is significantly associated by both perceived system quality and perceived information quality of mobile SNS, respectively. The chapter concludes with directions for future research

Syariah banking: consumers expectation and perception towards SMS banking

The Syariah Bank system is currently facing strong competition not only from other Islamic Banks but also from well-established conventional banks that offer Islamic products and services via Short Message Service (SMS) banking technology. It is a technology-enabled service permitting banks to operate selected banking services over the customers' mobile phone using SMS messaging. This study aims to examine Syariah Banking consumers’ expectation and perception towards SMS Banking in Bintan Island Indonesia. A total of 111 respondents provided complete responses with 95.5% of them familiar with both Islamic and commercial bank transactions and also understand that SMS facilities can be used for banking transaction (65.8%). A small group of them has used their mobile phone for SMS Banking. These findings can be a signal and reference for financial institutions, Syariah Banks in particular, to understand and focus their marketing strategies on these aspects

Conceptual study of mobile retailing acceptance among Malaysian women

Two fastest growing technologies like the internet and mobile technology have driven a revolution in mobile retailing sectors. Mobility and flexibility become a demand nowadays since people prefer to have retailing concept (anytime and anywhere). This conceptual paper aimed to study on the discovery of factors on women’s acceptance, which contributes to successful mobile retailing among women in Malaysia. Secondly, it aimed to access the extent of information, regarding the mobile retailing sectors, based on previous documented literature. This research sheds light on the body of knowledge, ultimately by looking at women’s acceptance of mobile retail industry in Malaysia. It entails optimism perception as this study has broaden up strategies as well as the new business market for retailers that embark into the mobile retailing sector, by attracting more women consumers to use mobile retailing as a way to do online shopping

Structural relationships between disruptive attributes and women consumers’ attitude when using mobile retailing

This study aims to examine the structural relationship between disruptive attributes and women consumers’ attitude when using Mobile Retailing. A total of 486 completed sets of structured self-administered questionnaires were analyzed using the purposive sampling technique. The sample for this study consisted of Malaysian women who have used Mobile Retailing in the past six months, including mobile retailers and members of women organizations in Malaysia. A Structural Equation Modeling (SEM) technique was used to evaluate the relationship among the hypothesized variables for this study via the Analysis of Moment Structure (AMOS) computer program version 21. Based on the SEM analysis, five significant results and two insignificant results were obtained in regard to the direct relationship between disruptive attribute factors and women consumers’ attitude when using Mobile Retailing. Specifically, reachability, ubiquity, personalization, connectivity, and convenience have a direct, positive relationship with women consumers’ attitude when using Mobile Retailing, whereas mobility and localization have no significant relationship with women consumers’ attitude when using Mobile Retailing. It is vital for retailers to entice female consumers to buy their products. The sellers are able to re-observe and alter their marketing approaches to specific target markets and earn a competitive advantage by recognizing their customers’ personal attitudes and subjective norms, all of which may affect their behavior. The direction for future research concludes this stud

Mobile Social Networking Service (SNS) users’ trust and loyalty: a structural approach

The number of Facebook users continues to increase globally and is quickly becoming one of the most popular tools for social communication and entertainment. It had 167,431,700 active users in the United States and 13,577,760 in Malaysia in 2013 (Socialbakers, 2013). More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month. There are over 900 million objects that people interact with (pages, groups, events, and community pages). Facebook introduced features such as wall, pokes, status, photos, news feed, tag, marketplace, instant messaging, and video. This study is helpful to mobile SNS providers as it discusses the effect of perceived user trust and perceived flow experience on users’ loyalty toward their platform. If the mobile SNS provider wishes to retain and increase their customers, special attention will need to be paid toward the information and system quality provided. Apart from that, the management teams of SNS such as Facebook and Twitter will benefit from this study as well because they are capable of altering and providing the perceived enjoyment to their users. Hence, this study aims to examine the structural relationships of (1) perceived information quality and perceived system quality on perceived user trust and perceived flow, (2) perceived user trust on perceived flow, and (3) perceived user trust and perceived flow on mobile SNS users’ loyalty simultaneously via structural equation modeling (SEM) approach